The history of Fazenda Sertão merges itself with the first steps of coffee growing in Carmo de Minas. From the first generation of coffee growers in the region, José Isidro Pereira learned very soon in his life that living is all about being responsible and joyful at the same time. José Isidro lost his father when he was only 1 year old and was raised by his loving and dedicated mother, who made him an honorable man. José Isidro grew up, then, and studied dentistry - occupation that he practiced for a couple of years during his early manhood. The destinies called him back to Carmo de Minas when his mother died and he was the only heir of a piece of land that, of course, is actually Fazenda Sertão. Years later then, in 1949 José Isidro married the love of his life, Nazareth, and found in her a real partner for the lifetime - and even further.